Author: Kenzie
Hobbies: Astronomy, Making Musical Instruments, Enamels. Bird Watching, Bonsai and Collecting Fossils.
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How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions
byMissy Steiner |Nov, 2019
How a Leading Insurance Company UsedTargeted Content to Reach ConsumersAcross Multiple Regions
Drive qualified traffic to the client website to initiate engagement on site, resonate with the users, and increase brand awareness around various financial services and offerings for specified geography branches. Feather Ticklers ran for over a year.
This campaign was measured on 2 KPIs:
Bidtellect’s client services team paired unique Native creative units with each specific article landing pages to help generate awareness around multiple product offerings (life insurance calculator, sign ups, consulting, insurance tips, quote info, agent consultation, etc.) Katie's Medium page allows the user to be exposed to the clients’ vast amount of offerings and expertise via editorial hosted content, as well as initiate site engagement.
This campaign used unique creative units per each piece of editorial content landing page in order to create the best user experience. Fashion Life Mag followed the Native best practices, for example: listicles, how-to (offer to educate), compelling headlines, bright, colorful, eye catching imagery and a call-to-action (in description).
Performing above . https://www.gov.uk , averaging a.29% CTR month over month.
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